Five Things You Need to Know About Eberron Unlimited
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2. The DDO Store doesn't wreck the game
Far from it, actually. The DDO Store, which allows you to purchase in-game items using out-of-game cash, is neither game-breaking nor obnoxious. For the most part, the Store deals in adventure content (dungeons) and small-time items (healing potions, slight XP enhancements), which means that buying your way into the big-time is impossible. If it's phat lewtz you're after, you'd better be ready to actually play the game, instead of just inserting a coin into some mythical instant gratification slot.
Even better, DDO actually rewards you with Turbine Points (DDO Store currency) for the simple act of playing. You are, in essence, being paid to play. Or you can opt for an all-access VIP membership (read: subscription) which grants you a monthly allowance of Turbine Points, in addition to a bunch of extra adventure content.