Borderlands Preview
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As one example, he spoke about the potential genius of healing bullets. Neumann said that one of the most rewarding moments he's experienced while playing the game was scoring a critical headshot on one of his ailing teammates from a lengthy distance using a sniper rifle loaded with the medicinal ordnance.
Pitchford also heavily emphasized how much of a risk it was to make such a dramatic change in the game's art direction, especially considering that $15 million had already been invested into the game and only $10 million was left to spend. However, he used an automotive analogy to explain the final decision, saying that everyone wants the concept car that auto companies show off but never deliver. With Borderlands, he said, the art team delivered the concept car.