Dragon Age: Origins DLC Has Already Earned Over $1 Million
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Gamers were happy to toss in a few more dollars to purchase the downloadable content timed for the launch of Dragon Age: Origins, according to EA exec. VP and CFO Eric Brown. During a presentation at the BMO Capital Markets "Digital Entertainment Conference" in New York this afternoon, Brown revealed Dragon Age: Origins's downloadable content has already produced $1 million.
"Dragon Age just launched about a week ago, it's doing very well," said Brown. "The game was designed at the outset to have extensive PDLC [paid downloadable content] at launch, as well through the next 12-plus months of its lifespan. We're well past one million in PDLC, so the attach rate appears pretty good."
