Mass Effect 2's "Cerberus Network" Detailed
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Access to this network -- and the promised launch-day DLC -- is granted free via a one-time-use code included with each new copy of the game.They've also kicked up some screenshots of the service in action, so be sure to check those out if ME2 is on your agenda for next week.
You can still access the Cerberus Network if you purchase the game used, but you'll have to pony up a fair amount for the privilege -- 1200 Microsoft Points ($15) to be precise.
Why is it so expensive? Well, most used-game outlets sell the most recent games for $5-$10 less than the cost of a new game. Now add $15 to the price tag if you want the same experience out of the box as someone who purchased a new copy. Voila! It's now cheaper for you to buy the game new, which makes BioWare and EA very happy.