As what appears to be a way of promoting 38 Studios' Kingdoms of Amalur: Reckoning to BioWare's fanbase, director of marketing David Silverman has interviewed famed artist and toy creator Todd McFarlane during the San Diego Comic-Con about his role on the ambitious open world RPG. Topics include what they've done to give the game mass appeal, the lengths they've gone to in order to get character animations right, a design that he's even worked on for Mass Effect 3, and more.