Ultima Online 10-Year Anniversary Celebrations

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Written by BuckGB on September 26th, 2007

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EA Celebrates 10 Years Of Ultima Online

A Decade of Groundbreaking MMO Gaming Celebrated with In-Game Activities, Special Items and "Return to Britannia" Campaign for Past Players

Redwood City, CA, September 25, 2007 - Electronic Arts Inc. (NASDAQ: ERTS), the world's leading interactive entertainment company, today celebrated the 10th anniversary of the classic massively-multiplayer online game (MMO), Ultima OnlineTM. Launched on September 25, 1997, Ultima Online broke new ground in the multiplayer game space and ushered in the modern MMO era. Anniversary celebrations include special in-game activities and rewards, plus a new amnesty program that invites former players back to experience the major game update, Ultima Online Kingdom Reborn, for free.

"Ultima Online has thrived for 10 years and achieved the status of an MMO classic, thanks in large part to the devoted player community," said Mark Jacobs, VP and general manager, EA Mythic. "We are very excited to celebrate this special anniversary with players."

In celebration of the 10th anniversary, EA is kicking off the "Return to Brittania" campaign, an amnesty program that welcomes former players to discover the gameplay and graphics upgrades implemented in Kingdom Reborn. Past subscribers in good standing will be able to play for free through October 9, 2007 by visiting www.uo.com/kingdomreborn/gamefiles, downloading Ultima Online Kingdom Reborn and logging in using their former account name and password.

During the in-game 10th anniversary celebration, players will be able to take part in a monster hunt with special prizes including an ankh pendant necklace, map of Brittania, Ultima Online commemorative sculpture and virtue armor set. Additionally, all players will receive 10 décor tokens and a wand of fireworks in their characters' inventory.

For more information on the 10th anniversary celebration, please visit www.uoherald.com/tenth

About Ultima Online
Released in September 1997, Ultima Online features an epic storyline incorporating elements of magic and fantasy. With devoted followers around the world, Ulitma Online has thrived for a decade. The game has spawned seven expansions and dozens of free content updates, making it one of the deepest, largest MMORPGs ever created.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

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