All's Fun in Love and World of Warcraft
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Frank Pearce, founding member and senior vice president of product development for Blizzard Entertainment -- the game's developer and production company -- believes he knows the reason why couples such as the Murdocks might prefer staying in all weekend playing Warcraft to going out.
"There's a huge social element to the game. We've had this huge massive community grow out of the experience," Pearce said. "The community is really a big factor that draws people into the game and keeps them in the game as well."
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Unlike most video games targeted at younger males, Warcraft has succeeded in bringing women to the game with a diversity of features.
"It's a social experience; it's not just an entertainment experience," Pearce said.
In fact, many women who play the game do so because of the social aspect. "It's real-time interaction with other people, and you're not just sitting there fighting against some boss [enemy] that doesn't have a brain behind it," said Cynthia Murdock. "I really, really like playing with other people."
